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Client Name
The Challenge
My Role
Key Insight
College of Communications Arts and Science (CAS), Michigan State University
Create a rebranding strategy for CAS
Team member (strategist)
There is no clear path to the destination
Strategy
Showcase how the program Manufactures Possibility.
Strategy Slam was a 36-hour exercise to come up with a brand strategy for ComArtSci. This exercise was a deep dive into strategy development, lateral thinking, empathy mapping, and customer journey mapping to deeply understand our target audience. The following product was presented to various professors and the dean of CAS MSU.
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