Client Name
The Challenge
My Role
Haven House
Raise awareness of uniqueness and locality of the Haven House services.
Draw in and build bonds with individual donors to create frequent and lifelong donations.
Provide housing and support services to 150 families by raising $150,000
Team lead, Account Management and Planning
Over six weeks, my team and I worked to create an integrated campaign for Haven House. The six weeks were broken into two week periods. After the first two weeks, we pitched the strategy, then the creative, and finally the complete integrated campaign with execution ideas.
From our research, we identified three attributes potential donors could relate to. Each attributes had two sub- emotional and practical considerations. This allowed us to zero in on Growth; Growth can show how the donation changes a family’s life as well as create an emotional connection with the person donating.
The presentations below are the final products. Some of the information is edited out to accommodate NDAs.